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A month ago, Lamett decisively pulled the card of TV advertising. Before, during and after the GoPlay programme 'Tussen 4 Buren' featured the commercial for Parquetvinyl.
Since late August, Parquetvinyl's brand new commercial can be seen before, during and after the Play4 programme 'Tussen 4 Buren'. In the programme, neighbours are given 48 hours to transform a room from head to toe. In doing so, they get the help of interior stylists. Lamett resolutely chose this TV ad because it is still the most powerful marketing medium.
The baseline 'The beauty of wood, the convenience of vinyl' guides the spot in which the beautiful wood texture and easy click system are clearly visible. Perfect for a makeover! When creating the commercial, there was a strong focus on emphasising the warm and calm atmosphere that a Parquet vinyl floor brings. It also highlights the three the three greatest strengths, namely the fact that Parquetvinyl is water-resistant, impact-resistant and easy to maintain.
Haven't seen the commercial yet? Watch it below.
09/12/2023
